tutorials:mairlistdb:advertising-scheduling
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===== Advertising Block Setup ===== | ===== Advertising Block Setup ===== | ||
+ | ==== Defining the blocks ==== | ||
+ | |||
+ | The first step is to decide about the (maximum) number of advertising blocks/ | ||
+ | |||
+ | {{ : | ||
+ | |||
+ | First, adjust the number of available blocks (per hour) as required. We currently support up to 16 blocks per hour, which should be more than enough for most purposes. | ||
+ | |||
+ | Thereafter, select a block from the list on the left, then edit its properties: | ||
+ | |||
+ | * On the //General// tab: | ||
+ | * The **Name** of the block; it will appear in the scheduler dialogs, and is also being used as default for the title of the resulting container playlist item. | ||
+ | * The **Source** can either be the internal scheduler, or one of up to 8 different file import sources (when working with external scheduler). We will describe both methods below. Note that you can set the source individually for each block, so you can actually mix internal and external scheduling within one hour (e.g. use internal scheduling for promos, and external scheduling for the actual advertising). | ||
+ | * The **Regionalized content** option is only relevant for import sources; it will create Region Containers by importing multiple traffic logs, or for each region, at the same time. See comments below. | ||
+ | * If required, specify an **Opener** and **Closer** item that will be played at the beginning and end, respectively, | ||
+ | * The **Block number alias** can be used to tweak import filenames, see below. | ||
+ | * The **Projected time** setting is used when exporting campaign information for the internal scheduler, see below. You can set it to the minutes/ | ||
+ | * On the // | ||
+ | * When **Always create a container** is enabled, the Mini Scheduler will always use a container to wrap the items of the ad block, rather than adding them individually into the playlist, even if not explicitly requested by the hour template item. This option must be turned on if you are going to use the Update Advertising function. | ||
+ | * You can also adjust the **Title**, **Artist**, **Type** and **Color** to be used for the container playlist ist. | ||
+ | |||
+ | Once you have set up all blocks as required, you can continue to add them to your hour templates. | ||
+ | |||
+ | ==== Adding advertising to the hour templates ==== | ||
+ | |||
+ | Go to // | ||
+ | |||
+ | {{ : | ||
+ | |||
+ | Double-click each item, and select the corresponding block (see above) for this ad break: | ||
+ | |||
+ | {{ : | ||
+ | |||
+ | We strongly recommend that you use containers for all advertising blocks; but rather than setting the container options on the // | ||
+ | |||
+ | Once you have added the ad blocks to your hour templates, you can re-run scheduling to create new playlists with the ad blocks included. They will initially be empty - now it's time to fill them with content. | ||
===== Importing Traffic Logs ===== | ===== Importing Traffic Logs ===== | ||
+ | |||
+ | mAirList can import most traffic logs created by external software, given that they are available in one of the playlist format that mAirList understands. We encourage you to use mAirList' | ||
+ | |||
+ | To set up a block for import, edit the block in the // | ||
+ | |||
+ | {{ : | ||
+ | |||
+ | In the above example, we use TPI-style files, with a separate file per block, all located in the same folder, and named ''< | ||
+ | |||
+ | Some useful notes: | ||
+ | |||
+ | * Use '' | ||
+ | * If an alias was set, it will be used for the '' | ||
+ | * When using multiple regions, the region number can be accessed with '' | ||
+ | * Whenever possible, we recomment to use a separate file per block; automatic splitting is also available, but separate file are much more reliable. With TPI, you can also use a single file with block number indicators (B-lines) in between the block contents. | ||
+ | |||
===== Using the Built-In Scheduler ===== | ===== Using the Built-In Scheduler ===== | ||
+ | mAirListDB has a very simple advertising scheduler built in that can be used to schedule spots based on campaigns and hour/blocks selected by the users. | ||
+ | |||
+ | To use a spot with the internal scheduler, edit its properties in the DB library, go the // | ||
+ | |||
+ | {{ : | ||
+ | |||
+ | First, you must add a new **campaign**. A campaign is a period of time in which the spot is going to be broadcasted. It can have a start and/or end date, or start instantly and run indefinitely. You can set up multiple campaigns at the same time, and also disable running campaigns temporarily. Spots can be filtered by campaign in the DB Library tree. | ||
+ | |||
+ | You can devide about the **placement** of the spot within the block: anywhere, towards the beginning or towards the end. This can be fine-tuned by setting the **priority** value accordingly. You can also specify another spot that is used as the **reminder**, | ||
+ | |||
+ | If you are using multiple **stations** and/or **regions**, | ||
+ | |||
+ | In the **Hour/ | ||
+ | |||
+ | Hint: Click a column header to toggle all blocks for the entire day; click a row header to toggle all days for that block; shift+click a row header to toggle the same block for all hours of the day. | ||
===== Using the " | ===== Using the " | ||
+ | |||
+ | Advertising blocks are created (and filled with content) at the time that you run the scheduling for the particular hours. | ||
+ | |||
+ | But it can often happen that the advertising content changes later. For example when there is a last-minute booking or cancellation. Or if the scheduling is performed long before the traffic logs are available. | ||
+ | |||
+ | For that reason, mAirList includes an //Update Advertising// | ||
+ | |||
+ | <WRAP round tip> | ||
+ | You must enable the //Always use container// option in the ad block settings to make Update Advertising work. Without that option, and the containers, mAirList will not be able to identify the start end end of the ad blocks within the hourly playlist. | ||
+ | </ | ||
+ | |||
+ | The Update Advertising function is available in various places: | ||
+ | |||
+ | * In the menu next to the // | ||
+ | * In the right-click menu of the //Go to// dialog - can update multiple hours at once. | ||
+ | * In the options for the (append/ | ||
+ | * In the right-click menu of the playlist in the playout window - to allow last minute changes. | ||
tutorials/mairlistdb/advertising-scheduling.1485945148.txt.gz · Last modified: 2019/07/09 16:19 (external edit)